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Six reasons to use Twitter for a media pitch

Posted on 04 Jan 13
By Nicholas Holmes (Twitter / Google+)

A quick Twitter/media pitch brainstorm for the weekend - stick any other thoughts you have in the comments or tweet them @mediagraphPR and I'll add them in!

 

1. It's always there

You can tweet at a journalist at any time, either in public or via DM (if they follow you). That makes it great for selectively releasing information or immediately reaching out when the perfect person pops into your head halfway through a train journey.

2. It forces brevity

Trust me - journalists hate fluff. If you can distill your story into 140 characters and still keep it attractive, you've proved it's a good 'un AND written a headline for them. A win all round.

3. It's social

It may sound obvious. Hey, it IS obvious. But you're far more likely to get a reply - even if it's a no - if you ask a question in a public forum where it's harder to ignore people or file emails neatly into the trash.

4. It's informative

Journalists can identify a media pitch emailed without any background research a mile off. But use Twitter, and you'll normally have at least skimmed the person's feed and read their bio before you send it to them. No more computer game emails to travel journalists. No more baking sets for personal finance correspondents. Everybody's happy.

5. You've a wider audience

Assuming you're not DMing all of your pitches, Twitter allows a far greater circulation for stories than a simple email. Integrate Twitter pitches into your media pitch cleverly, and you can end up with the Twittersphere doing your job for you, propagating the message far and wide.

6. It's free

OK, Twitter's a massive time-drain, hugely addictive and probably costs PR companies millions in lost productivity. But you'll pay nothing to send a pitch using it!

 

Any other ideas of why PR pros should use Twitter? Leave them below, tweet them @mediagraphPR or email me at info@themediagraph.com.